Video Strategy & Content

I’ve worked on social media strategy and content since 2018 at StockX, but I’ve recently taken a more hands-on approach with crafting our videos.

This year, I was put in charge of our Reels content for Instagram and I’ve been having a “Reel” good time (see what I did there?) storyboarding and drawing out the vision for the videos. It’s basically like putting some of my crazy ideas out into the world.

Through my Reels work, I’ve made a lot of wins for the company. I directed and strategized both our Holiday Ecom and Back to School campaigns. I created our most viewed Reel (4.1 million views) and accumulated 32 million views with all of the Reels content I directed, produced, and storyboarded just in a single quarter alone.

Here are a few of the videos that I worked on drafting, directing, shooting, and producing. More work continues to be posted on StockX’s Instagram account weekly.