Product and brand marketing professional with 7+ years in footwear, specializing in product positioning, go-to-market strategy, and consumer storytelling. Deep experience translating product innovation into compelling narratives that drive sell-in with retail partners and direct-to-consumer channels. Proven ability to develop integrated campaign assets, craft product copy, and collaborate cross-functionally across creative, sales, and eCommerce teams. Rooted in running and sneaker culture. I understand how product stories move people.