StockX Lookbook

One of my proudest projects while at StockX was bringing Lookbooks to the brand. 

The Lookbooks showcase the products that are available on StockX and display the brand’s vision on fashion and lifestyle.

Before the Lookbooks, we only did campaigns for major events, which didn’t give StockX much of a POV. But since the beginning of 2023, we’ve started doing Lookbooks seasonally. This allows StockX to have refreshed content on a calendar similar to fashion brands.  

These seasonal campaigns supply marketing content for our editorials, social pages, merchandising teams, and homepage banners.

Not only have I introduced the Lookbooks to StockX, but I also work on creative content strategy, direct videos, brainstorm concepts, handle editorial strategy, style the male models, and contribute to copywriting needs for every Lookbook we’ve launched.